Instagram Story Articles for Build.com
Goal: Reach the Build.com Instagram audience in a new way by turning some of Build.com’s articles into readable Instagram stories for viewers to enjoy.
My role: Graphic Designer
I designed a layout that included space for larger blocks of text and lifestyle and product imagery. I also created icons for each article story where the reader places their thumb to hold the page while they read. The first page of each story includes a thumbprint icon and instructions on how to hold a page for those viewers who aren’t as familiar with Instagram stories.
CHILLHOUSE
An article about how Cyndi Ramirez, owner of Chillhouse, used Build.com to renovate her new Flagship location. Gold fixtures in the spa area and calming blue, grey, and beige tile in the bathrooms create a relaxing space for spa-goers to practice self-care.
Color of the year
Pantone’s color of the year in 2020, was classic blue (Pantone 19-4052).
This Instagram story article was packed full of beautiful classic blue furniture, lighting, complimentary fixtures and so much more.
WINE COOLER GUIDe
Buying guides focus on a single type of product, listing all of the different features, pros and cons, and price points for that product category. These articles help customers make the best choice when making their purchase.
This article features lots of useful information about wine cooler capacity and configuration, temperature control, and price.