CRC Athletic Dept. Rebrand
Objective: Build a “CRC” logo for Cosumnes River College Athletic Department that can be used across all teams and department needs. The new logo should:
Have a look and feel that is competitive/elite in the athletic space
Stand out from other colleges and institutions
Demonstrate a brand identity that recruits top talent and retains current talent
Be an easy-to-use brand that allows some flexibility with uniform customization, but still aligns with CRC’s overarching look and feel
My role: Freelance Graphic Designer
Initial sketches
I incorporated angled lines and edges into the initial designs to create an aggressive look that would achieve the client’s ask for a competitive and elite logotype.
digital logotype evolution
The mark underwent several changes before becoming final – mostly minor edits requiring close attention to detail. The edits included adjustments to the width and height of each letter and other details that make the mark unique.
The most prominent change was the inside of the “R.” I reworked that piece to add more space, which allowed the letter to fit in the lockup nicely, giving the mark a more cohesive look overall.
