ICEO Rebrand

International Cultural Exchange Organization Inc. (ICEO) is a non-profit corporation established to promote mutual understanding between nations through cultural and educational exchanges.

Objective: Create an updated and relevant logo for ICEO to use on their website and other use cases. Create a brand standards guide to support the new brand as well.

The new logo mark should be:

• Clean

• Current

• Simple

• Effective

• Use the letters ICEO in the logo

My role: Freelance Graphic Designer

The client provided some inspirational images based on what they were looking for, which all had several things in common – soft edges, bright colors, and san serif letters.

I incorporated subtle rounded corners to the letters of the logotype in addition to a bright and vibrant color palette that compliments the experience of foreign cultures and values.