Tools of the Trade Promotional Campaign

Targeted toward plumbing repair/remodel customers, this new monthly tool promotion showcases new featured tools and safety essentials each month.

Goal: Increase sales of tools and safety essentials

My role: Graphic Designer

Campaign Deliverables:

• Program visual identity

• Email and organic social (program launch)

• Paid social (program launch and monthly vendor products)

• Email banner

• Website banners

It was important to keep in mind that the program’s identity should fit well within the Ferguson Residential Trade/Commercial Mechanical family of existing program and campaign identities, while exploring a look and feel that is unique to this new program.