PRO Plus Recruitment Campaign

PRO Plus is a Ferguson rewards program that motivates customers by providing incentives for online purchases. Members earn 1 point for every $1 spent and are given opportunities to earn bonus points throughout the year.

The following recruitment campaign offers customers an opportunity to earn three times points on select products from nine featured vendors.

Goal: Increase PRO Plus enrollments, increase PRO Plus login activity, and increase PRO Plus earnings from online spending amongst existing members.

My role: Graphic Designer

Campaign deliverables:

• 3 Emails

• Paid Social: 2 Static Ads, 4 Dynamic Ads

• Organic Social

• Secondary Email Banners

• Ferguson.com Banners

• Reward Site Banners